TIMES OF ISRAEL
by Caroline Lagnado
November 15, 2014
Modern Orthodox fashion forward blogger Adi Heyman shows religious women how to strut their stuff on the streets of New York
NEW YORK — Reflections on the Torah are not usually the stuff of fashion blogs. While there are many style websites and many Jewish websites, Fabologie is unique in being a lifestyle website that blends chic Jewish living with high fashion. Fabologie’s founder, Adi Heyman, is as unashamed to flaunt long hemlines and sleeves as she is to post missives linking trends to the weekly Torah portion.
“Some people wouldn’t read the parsha probably if it wasn’t for Fabologie and so I try to make it appeal to them,” she tells The Times of Israel.
Heyman is a petite woman with ice blue eyes and a natural looking blonde wig that hits at the shoulder (complete with brown “roots”). She arrives for our meeting wearing a black leather sheath by Cynthia Rowley over J Brand jeggings (jeans leggings) and ivory stilettos by Brian Atwood, a single gold Cartier Love Bracelet dangling on her thin arm. She orders a cappuccino with extra shots of caffeine although it is six in the evening…..