NEW YORK TIMES
by Joseph Berger
January 6, 2015

The grandchildren and great-grandchildren of the people who abandoned the squalor of the Lower East Side tenements have been moving back into those very same buildings, paying sums like $3,000 to rent apartments that a few decades before went for under $50, turning the neighborhood into one of New York City’s hippest. Yet Streit’s matzo factory in four converted 19th-century brick tenements on Rivington Street has withstood the tides of gentrification, one of the last vestiges of the classic Lower East Side that was the foothold in America for millions of immigrants and that one scholar calls “the Jewish Plymouth Rock.” READ MORE