ISRAEL HAYOM
by Dr. Ofer Israeli
August 2, 2015

Persian civilians and government representatives have been giving and taking with foreigners for thousands of years, employing a different type of business or political discourse than the West is familiar with. Due to its basic principles these negotiations will, more often than not, primarily serve the Persian interest. Therefore, we should not be surprised this was the case throughout the negotiations between Iran and the United States and other world powers. The Iranian delegation won significant results through its dogged adherence to the four negotiating principles of the Persian bazaar. Firstly, the Persian bazaar approach to negotiating aims to secure the maximum result, which is predetermined and from which there is no intention of backing down. From the Persian point of view, the negotiating process is not designed for facilitating a compromise between the opposing sides. READ MORE