Moving Beyond the Crisis: Efforts to rebrand the Conservative Movement

Amid identity crisis, Conservative Jews pay for rebranding
by Uriel Heilman
November 20, 2015

Conservative Judaism is at a crossroads. The movement is committed to Jewish tradition, but it’s seeing a growing number of its young people walk out the door — most often to Reform Judaism. American Jews who self-identify as Conservative increasingly are leading lives at odds with the core values and rules of Conservative Judaism, especially when it comes to intermarriage. And the number of Conservative Jews has shrunk by one-third over the last 25 years. In this movement meant to occupy the center ground between Orthodox and Reform, Conservative leaders are struggling to figure out how to appeal to a new generation of Jews without abandoning their core values or becoming a near-facsimile of Reform Judaism…Led by Rabbi David Wolpe of Sinai Temple in Los Angeles, some 200-300 participants tried to brainstorm a new tagline for the movement – something that could convey its essence, appeal to young Jews and fit on a bumper sticker. READ MORE

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