ISRAEL HAYOM
SodaStream to feature Israeli flag on all its products
by Hili Yacobi-Handelsman
February 6, 2017

The SodaStream company has decided to feature an Israeli flag on all its products, which are sold in 45 countries. “The company management wants to send a message of national pride, particularly in days when many of us hide our Israeli identity from the world,” the company, which manufactures sparkling water makers for home use, said in a statement this week. The Israeli flag is accompanied by the English message reading, “This product is made by Arabs and Jews working side by side in peace and harmony.” SodaStream International CEO Daniel Birnbaum said that “as a proud Israeli company, we have always taken care to keep our Israeli profile high, even if that means fighting for our place in the face of the European Union and economic terrorism from the boycott, divestment, and sanctions movement. READ MORE