KVELLER
Dark Comedy ‘The Anne Frank Gift Shop’ Is a Must Watch
Lior Zaltzman
January 5, 2024

The first time Mickey Rapkin went into the Anne Frank House in Amsterdam was a religious experience. “You can’t believe you’re there,” he recalls about the visit almost two decades ago. “You’re in this sacred space, and you’re walking around, and you’re silent, taking it all in — and I’m crying, you know, I’m having the emotional reaction you expect you’re going to have.” But when he finished his tour and, like at most museums, exited through the gift shop, that sense of reverence abruptly snapped. “I remember having this almost inappropriate laughter of like, oh my God, I’ve just had this emotional experience. And now I’ll buy a postcard.” READ MORE

GQ MAG How Do You Market Anne Frank to Gen Z? That’s the provocative question posed in The Anne Frank Gift Shop, a new short film from writer-director Mickey Rapkin. “The jokes will not be for everybody, but even that will spark conversation,” he says.

This film is streaming exclusively at GQ.com until January 16th, 2024 at this link