TIMES OF ISRAEL
by Ben Zehavi
January 16, 2015
Josh Block is a frenetic, sharp-tongued, non-stop PR machine with a preternatural ability to spit out facts and figures that bolster the case of the Jewish State. Since 2012 he has been the president and CEO of The Israel Project, a Washington, DC-based pro-Israel organization that has grown to mirror his personality: it is a fast-paced, single-minded war room pumping out pro-Israel memes, fighting Israel’s detractors in cyberspace, conducting polling and research, and helping to arm what Block calls “a pro-Israel social media army. To equip this virtual militia, The Israel Project has a rapid response team dedicated to producing infographics, videos, and other shareable products that are suited to modern channels of communications. READ MORE