JERUSALEM POST
BDS: Squeezing Palestinians to Hurt Israel
by Asaf Romirowsky and Nicole Brackman
May 8, 2016

At the core of the Boycott, Divestment, and Sanctions movement (BDS) is economic warfare meant to delegitimize and marginalize Israel. But the fatal fallacy of the movement is rooted in the fact that its proponents are hurting the very constituency they claim to represent. Daniel Birnbaum is the CEO of SodaStream, one of Israel’s greatest commercial start-up successes. The company (made famous in a 2014 Super Bowl advertisement featuring actress Scarlett Johansson) was a pioneer in economic inclusion, establishing a factory in the West Bank and employing both Palestinian and Jewish workers (among them a high proportion of women). READ MORE