#Woke Capitalism: “The lawyers noted that Ben & Jerry’s has a demonstrated history of championing its favored social causes through product launches, such as an ice cream flavored “Anti-Trump Pecan Resist”

Ben & Jerry’s founders accuse parent company of blocking social mission
Devin Sean Martin
September 19, 2022

The co-founders of Ben & Jerry’s have accused its parent company, Unilever, of infringing on the ice cream company’s rights to control its social mission. The accusation by ice cream tycoons Ben Cohen and Jerry Greenfield comes amid a lawsuit against Unilever filed by Ben & Jerry’s after Unilever sold the Israeli branch of the popular ice cream maker to a local licensee in June when the company decided not to sell its frozen treats in the West Bank. “Unilever has usurped their authority and reversed a decision that was made. And we can’t allow that to happen,” Cohen told MSNBC on Sunday, his first comment about the issue since the lawsuit was filed. READ MORE

This entry was posted in Israel & Middle East, Jewish, Politics and tagged , . Bookmark the permalink.

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