TIMES OF ISRAEL
The Israeli contender in Toronto’s coffee wars smells sweet success
by Robert Sarner
December 11, 2016

…While Toronto may be far from Aroma’s Jerusalem origins and inspiration, it has embraced the franchise-based brand like no other place in the world. Since its Canadian launch in 2007, Aroma has opened 35 locations in Toronto, with more on the horizon. Such is the success of Aroma in Canada’s largest city, other Israeli companies are taking notice. In February, Landwer, another venerable Israeli café chain, will also try its luck there. READ MORE