Yogi Berra’s passing and lessons for media watchers

ISRAEL BEHIND THE NEWS
Yogi Bear, Yogi Berra, and the Misreading of Media Mishaps
by David Bedein
September 28, 2015

AP reported the sentimental passing of baseball star Yogi Berra at the age of 90 with the headline that cartoon character Yogi Bear had died. How could that mistake have been made? Easy. A young intern, working in the wee hours of the morning, who did know the difference between Yogi Berra and Yogi Bear, had made the mistake…Joe [Lerner’s] point on how to work with the media was not to harp on the mistakes and mishaps of reporters, but rather to do everything possible to educate the media, with all the patience that this requires. Anti-Israel pundits thrive on the lack of knowledge that reporters and their media outlets have about Israel. READ MORE

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