TIMES OF ISRAEL
Courting ultra-Orthodox consumers, IKEA turns to kosher inspiration
by Ira Tolchin Immergluck
December 1, 2019
When walking through the winding showroom in the IKEA store in the central Israeli city of Rishon Lezion, it’s understandable if you think you’ve wandered into a religious home. In this iteration of the famous IKEA experience, which seeks to inspire shoppers to spend a little more by introducing finished looks to the various rooms around the house, you’re brought face-to-face with the best the catalog has to offer for the observant Jewish lifestyle…A visit to this IKEA branch in the evening shows that most of the customers are ultra-Orthodox families with children. READ MORE
