AFTER OCTOBER 7
Peloton Goes Silent as Jewish Backlash Grows Over Instructor’s Israel-Erasure Ad
Kevin Deutsch
August 11, 2026

Facing backlash after Peloton instructor Adrian Williams recorded an Instagram advertisement for an anti-zionist Palestinian restaurant chain that promotes Israel’s erasure from world maps, the fitness company has apparently settled on a strategy of silence, while Jewish advocacy group StandWithUs has launched a campaign pressing Peloton to enforce its own policies and take action against anti-Jewish bigotry. Peloton has thus far declined to answer media inquiries or address specific concerns from members over Williams’ promotional Instagram post for Ayat, which he starred in and narrated for his 315,000 followers. The video shows Williams eating at one of the Brooklyn-based chain eatery’s locations and displaying a misleading “Discover Palestine” page inside an Ayat menu, which shows a map of Israel incorrectly labeled “Palestine;”..The antizionist Palestinian restaurant chain previously drew backlash for using “From the River to the Sea” on its menu, promoting the antizionist slogan that calls for the elimination of Israel. READ MORE